About Us

Mother & Daughter
Fiona Toner & Fiona McKenna
Our family has been in business for over 50 years in Newry Town. Over the years our business has changed and expanded in a number of areas but we have always remained in our premises on 90 Hill Street and 10 The Mall, in the centre of Newry. In June 2013 we opened the doors of Children’s Parade
at Toners for the first time. We opened our new store as a Baby Nursery specialising in nursery goods from Irish brand Baby Elegance. At the time of opening we also had a small baby boutique with baby giftware on offer for our customers.

6 years on, our store offers an extensive range of clothing for boys and girls from Newborn to age 14 with known childrenswear brands such as Mayoral, Guess, Levi’s, Tutto Piccolo, GANT, Rachel Riley, Tuc Tuc, Dolce Petit and
Rochy to name a few. We travel worldwide to ensure we have brands with superb quality in our store for all our little customers and we are committed to providing excellent customer service and a fun shopping experience for both
parents and children.
In store we also have a wide range of footwear from pre walkers and first walkers to dressy occasion footwear to compliment all the outfits we stock in our boutique. Our store continues to stock everything you need for your new little baby from Baby Elegance and our customers can speak to our sales team for their advice and expertise on all things baby.

Our promise has not changed since we opened our new business at our 90 Hill Street location, remaining true to this day. We promise high quality goods and value for money. We strive to find the newest childrenswear brands at
affordable prices. And most importantly we promise to provide you with a personable customer experience, working hard to encourage you to return to our store time and time again.